Over the past two years, we have collaborated extensively with Coca-Cola on various projects, including large-scale mural programs across the country, live art activations, and experimental brand marketing. As long-term partners, we have worked together to create new and exciting installations that reflect Coca-Cola’s vision and brand personality, aiming to engage the public.

For this year’s conference, the Coca-Cola team approached ABV Agency to create an art installation that would encourage visitor participation. We organized a community art wall designed by GREG MIKE for this project. The collaborative mural showcased Greg’s unique interpretation of traditional Coca-Cola imagery surrounded by his iconic characters.

To ensure a smooth execution, we provided a small but diverse selection of colors for participants to choose from. Throughout the event, everyone was welcome to pick a color and contribute to painting a section of the mural. By the end of the day, almost all the spaces were filled in!

After the event, ABV Agency took care of filling in any remaining spaces and tidying up the design before returning the finished canvas to Coca-Cola as a testament to the collaboration between our teams.