Coca-Cola reached out to ABV Agency looking for a live art activation to enhance their pop-up tasting booth set up right outside the gates of ACL Fest. This tasting booth promoted Coca-Cola Creations newest limited-edition flavor, Y3000. This futuristic flavor is the first to be co-created with artificial intelligence to help bring the flavor of tomorrow to Coke fans.

For this activation, ABV Agency teamed up with Coca-Cola and Greenhouse to bring together Austin artists Avery O Houser and Gabriel “PASTE” Portillo. Avery designed an install a vibrant mural which served as both a colorful photo-op and a branded expression of Coca-Cola’s personality. Gabriel painted a custom Coca-Cola bike using signature Coca-Cola colors with a twist of his own personal style.

Visitors were invited to taste unique Coca-Cola flavors, enjoy live music, and walk through the art activation space.