For the 2019 Major League Soccer season, ABV produced the Man of the Match guitar program for Atlanta United, D.C. United, F.C. Cincinnati, and the Chicago Fire in partnership with Heineken US. For this unique program, a local artists from the team’s home market would present one winning player with a custom hand-painted guitar.

The program was developed, managed, and curated by ABV and resulted in an extensive collection of unique guitars and online recognition.