The Southern Surf Slam, organized by Surf ATL, was a multi-day celebration of surfing, sports, food, beverages, entertainment, community, and culture.

Surf ATL aimed to attract a broad audience, including their core surf enthusiasts, music lovers, and families. This event series supported The Boys and Girls Club of Lanier, the Lake Lanier Association, and the Caribbean Surf Connection organization.

With a focus on art, the organizers enlisted the help of ABV Agency and Gallery to oversee the coordination of two live art walls, to be painted live on-site by GREG MIKE and Ash ‘Wolfdog’ Hayner.

Both artists were tasked with producing original canvases that would be featured in an auction, with all proceeds from the art sales going toward the non-profit partners.