ABV Agency has collaborated extensively with Sweetwater Brewing for a variety of projects ranging from experiential brand activations to festival pop-ups and custom merch. As Sweetwater continues to play a key role in Atlanta’s brewing industry, its team is aiming to elevate the brand’s visibility by commissioning custom mural installations in different neighborhoods across the city.

Atlanta is home to a diverse range of vibrant neighborhoods, each with its own unique characteristics. When Sweetwater approached ABV Agency seeking a mural that would complement the personality of the Virginia Highlands neighborhood, we immediately thought of Caleb Morris for the job. Caleb, an illustrator and designer known for his work on shirt graphics, skateboards, advertising, and hand lettering, has deep roots in Atlanta.

His mural design resonates with the local community by featuring the iconic Sweetwater trout imagery and several nods to the neighborhood, including the recognizable N. Highland Ave road sign which can be found in the center of ViHi.

This mural can be found on the side wall of Surin of Thailand.