Heineken contacted ABV Agency looking for a large scale brand activation based around visual art. Over about a year, ABV designed and developed the Art Pyramid with the intention of bringing event-goers an out-of-this-world conceptual structure.

The Heineken House is a multi-sensory experience, featuring a Live Art Pyramid as the core. Standing over 35ft tall, the pyramid features 12 massive live art walls to be hand-painted over the course of an event.

The Interior Featured:

A Showcase of World Class Visual Artists
Covered Bar with 3 Entrances
Variety of Visually Simulating Lighting Effects
High Top Bars Surrounding the Structure